REIGNING CATS AND DOGS
Produced by Ned Lightner and Craig Mathieson

“Reigning Cats and Dogs” is a new weekly program showing on Thursdays at 7:30 P.M. on Maine Coast TV Channel 7 as well as Belfast Community TV channel 2. The program features the dogs, cats, puppies and kittens living at area animal shelters, but looking for loving homes in the community. The half hour show is a collaboration between the Camden/Rockport animal rescue league, The Knox County humane society and public access producers Craig Mathieson and Ned Lightner in Rockland and Belfast . Ned Lightner of Belfast Community TV has produced pet adoption programs in several communities. “Pet adoption shows have proven to be an important tool for shelters to reach out to the public. Shelters use the programs not only to showcase shelter pets, but also as a means of educating the public about topics such as proper pet care and the importance of spay/neuter programs.” Programs will alternate weekly between the Knox county humane society in Rockland and the Camden/Rockport animal rescue league. These are the two largest shelters in the area and the ones that wished to participate in project. The first show will originate from the Camden Rockport animal rescue league. This is the first program series to be produced collaboratively with public access channels in Belfast and Rockland. The programs will be shown at the same day and time on both stations. This will allow the program to be promoted more effectively in both communities.

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